Feedback

Here are the Feedback we recieved from our survey

Evaluation

Today we were given the task evaulate our music video and our packaging, we were given four questions to answer.As a group we decided to do this indivually so it is not time consuming, Also it makes it easier  option for all of us to work on our own.
In lesson i started planning on what i wanted to use and  how to contruct my evaluation work which would guide me when doing the actual evaluation.

Final

Survey

Today we created a survey which would help us with our evaluation work

http://www.surveymonkey.com/s/HFXJZQK

Music Video:
http://www.youtube.com/watch?v=tUvR3ft9TJU

Inserts and Magazine Advert

As we splited the workload between each member, here is are the work that they produced.
 Insert 1 and 2

 

Original Photo

For the inserts, we wanted the pictures to have an iconic meaning which would go well with the music video. At First we chose this picture for the first insert, as this is the moment where the artists has found out about the break up and sits under the tunnel. As  Yasmeen is a Photography student, she would know what position and body language would be best for our insert.
She experimented with Photoshop by changing the tones of the background and making the artist standout more.



The is the working progress of her work. She cropped the image to make it fit to the template of our sizing. on Photoshop we used the measurements of 139.5mm  x   125.5mm.

Through experimentation, she decided that this tone would look better than the previous one.

However. after some complications of the blurry photo from above, Yasmeen found another picture and consulted the group members wherethere we would prefer this photography better, as it would look better and more significant to the music video.
She used this image instead  --->










As she already knew that she wanted to have grey tones for the image, it was easy for her to apply and was not time consuming with exploring the tones.

So this is the Final Product for the First Insert. 











Insert 2





For the second insert we decided to use the photo booth pictures, which followed the planning of our CD packaging as we got positive feedback from using that idea. Also it is is iconic as it relates back to  the music video.














Eventhough the second insert goes with one of our colour scheme of green. Yasmeen decided to change the tone of the Second insert so it will go well better with the CD and also correspond with the first insert.














Final Second Insert 











CD 

As a Group, we decided to follow the simplicity of our work, therefore we wanted our CD to look simple and also follow some of our colour scheme of black and white which is included. We wanted to keep the CD simple and Basic which also corresponds with the Front cover. 

Magazine Advert 


Sayed had the task of doing the Magazine Advert. After consulting with each other, we decided that this picture would be used for the magazine advert.
We chose this picture to show that our artist has moved on with his life as at the end of our music video, we see him walking away and leaving the burnt photograph on the floor. We also needed our artist to look away from the camera as it creates a sense of pride which corresponds well with the Front Cover to show that there is consistency within our work.

Original Photo 















Here is a screenshot of the work done. You can see that we wanted to use colours that would be eye catching for the readers, as the use of positive quotes are commonly seen in magazine advert which would convince consumers.













Sayed decided to change the colour and fonts of the work which looks better. Also by changing some tones of the photo, it would make our artist stand out more.











However,as a group we thought that there was too much information and people would not be bothered to read that amount of information, especially if they wanted a quick read which is short and simple, that would catch their attention more.












So through another group Discussion, Sayed Changed the layout of the work and instead of adding quotes, he added rating stars instead which is more teaching and fast to look at for the consumers that would immediately grab their attention and know the quality of the CD as they are ratings from music magazines











However, as the magazine advert did not look complete yet, we added margins on to make the advert look better .
By adding logos and music companies we followed the conventions of what would be seen in a typical music advert.



Magazine Advert 










Overall , throughout our project we made sure that there was consistency within the project such as following the colour scheme and making sure that the artist is not looking at the camera. Even though we encountered some difficulties such as changing the photographs and experimenting with the Photoshop  at the ended we  finally finished with the CD Packaging and magazine advert which is a good thing.